Worn Wear Chicago
Build out of Patagonia’s first used clothing retail store. Large bold graphics inform the customer about repair, trading in and buying used. Handpainted directional and window signage.
ReCrafted Collection
Both a campaign and product launch introducing clothing and accessories upcycled entirely out of used Patagonia garments. Build out of a retail space to promote the campaign and push Worn Wear as a brand.
Motion Work
With the help of good friend and film maker, animation was a large part of this campaign and told the story with exciting visuals.